THE CREATIVE
THE PLANNING
Key references:
THE STORY
A collection of products defined by bohemian freedom, celestial femininity and bold tropical florals, needed a world to match. These three touch points shaped the campaign world, with a mystical Mexican Cenote chosen as the backdrop to mirror the collection’s fluid prints and sculpted silhouettes.
Expanding the Cleo world into an experience, the launch party immersed guests in tropical florals, themed menus and the Cleo stone ring, with added branding.
The Cleo email campaign carried the collection’s storytelling into a digital space, pairing bold product imagery with tropical inspired graphics and celestial details.
Each send balanced narrative and commerce, showcasing hero looks while immersing subscribers in the Cleo world.
THE PRODUCT
Ecommerce
THE BEHIND THE SCENES
THE RESULTS
Highest active sessions for a launch hour on site ever (+85% on average)
+11% increase in USA orders during launch
Cleo’s launch email achieved a 63% open rate, almost double the industry average for fashion retail.
1.50M+ views across social
450k+ interactions (likes, comments, shares).
Based on content for the collection launch lead-up..