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THE CREATIVE






THE PLANNING










Key references:
THE STORY
High Summer Colletion
Conceived with blockbuster energy to mirror the collection’s attitude, Lucia fuses bold summer visuals with statement product. Knowing the audience gravitates to sun soaked settings, we built a Havana inspired storefront and created a feisty and bold character. The scale of the set, the props, and the actions carry the theme while keeping the product front and centre.
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